Annual Milwaukee Holiday Parade "JOY" Ice Sculpture

In late November, Art Below Zero and Ice Beat Factory kicked off the Milwaukee Holiday Lights Festival with our Rube Goldberg ice sculpture machine that turned on all of the lights in the park and helped set off the amazing fireworks show. If you were there to see it in person, you’ll remember our hero of the night, Billie the Brownie, who saved our broken machine with an extra ice gear he had hiding in his sack full of presents! Billie joined us as our guest of honor, early Saturday morning, for the downtown Milwaukee Holiday Parade. This Milwaukee holiday tradition, which dates back to 1927, was the first time participating in a parade, and it was a TREMENDOUS amount of fun! Max carved three huge ice blocks and turned them into letters that spelt out “JOY” all the while being pulled by the decorated Art Below Zero Honda Element. It was truly amazing to see all of the wonder faces of the community to come out. We hope you all had as much fun as we did!